YouTube Music New Years Eve
As 2019 drew near, YouTube Music came to Stink Studios to create an all-access social experience as the presenting partner of New Year’s Rockin’ Eve, the annual year-end broadcast that culminates in the iconic ball drop in Times Square.
We shot, designed and delivered a one-night campaign on @youtubemusic that highlighted their exclusive access to performances and backstage interviews with 15 of the year's biggest names in music during the 5 hour event.
As we developed creative and captured footage, we outlined a detailed content map to aid us in crafting a narrative and visual rhythm through the course of the night. All told, we prepared over 100 assets for Instagram stories and posts, as well as for Twitter.
The content was constructed from a set of flexible motion templates for footage and stills. Our motion framework — titled Portal To 2019 — consisted of animation gestures inspired by the idea of closing a door on the past and stepping confidently into the future.